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The Psychology of Sales Call Reluctance®
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The Psychology of Sales Call Reluctance®

 

Professor Ira H. Bernstein

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Dr. Bernstein is a familiar name to psychologists (with advanced formal education) in many nations. A Fellow of the American Psychological Association (Divisions 3, Member Divisions 5 and 9), he is co-author (with the late J. C. Nunnally) of one of the standard graduate level university textbooks on psychological testing, Psychometric Theory. It is considered by many psychologists to be a classic.

Dr. Bernstein is a member of the Psychonomic Society, a Fellow of the Society for Personality Assessment, and former president of the Society for Applied Multivariate Research. He has been honored with the Certificate of Merit (American Medical Society) and given an award by the American Academy of Ophthalmology and Otolaryngology. Dr. Bernstein is a Professor of Psychology at the University of Texas - Arlington. He has been Consulting Editor for Perception and Psychophysics, Journal of Experimental Psychology, Human Performance and Perception, Behavior Research Methods, and Instruments and Computers, and a reviewer for various scholarly journals and publishing organizations. He has published more than 75 scholarly articles in his primary areas of interest: cognitive psychology, psychometrics and methodologically-oriented issues. He also wrote the Study Guide to Accompany Ferguson's Statistical Analysis in Psychology and Education and articles for Security Magazine, the trade publication for the U.S. Security Industry.

Dr. Bernstein has lectured and given scholarly presentations at numerous academic venues, including Driebergen (Netherlands); Stockholm, Sweden; Cambridge University; the University of Amsterdam; Seoul, South Korea; National Chechung University, Republic of China; and Padua, Italy.

 

 

 
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