About the Authors:
George W. Dudley and Shannon L. Goodson

FOR IMMEDIATE RELEASE

(Dallas, TX) -- George W. Dudley and Shannon L. Goodson are universally recognized as the premier authorities on the fear self-promotion. They regularly consult with top international corporations to help improve staff productivity, both in sales and non-sales arenas. Constantly in demand as keynote speakers to business, professional and academic organizations, they are also frequent radio and TV talk show guests around the world. The secret to their widespread popularity lies in their knack for translating dry, highly technical scientific information into practical, user-friendly applications for people from all walks of life.

Dudley holds a bachelor's degree in psychology from Baylor University and a master's degree in experimental psychology from the University of North Texas. Goodson holds a bachelor's degree in psychology and a master's degree in organizational psychology from Lamar University. Together the researchers founded Behavioral Sciences Research Press in 1979 and have co-authored the landmark bestsellers The Psychology of Sales Call Reluctance® and Earning What You're Worth?