Sales Call Reluctance®

Some people are natural self promoters. They are born with the instinct to self-promote. For others - often the most loyal, motivated and derserving - self-promotion is emotionally difficult. They are rendered invisible by a spirit-crushing condition called the fear of self-promotion.

When the fear of self-promotion victimizes salespeople, emotionally limiting their ability to initiate contact with prospective buyers, it's tagged sales call reluctance. Far more than the fear of making cold calls or using the telephone, sales call reluctance obstructs all forms of prospecting for new business. And it costs. Each year, sales call reluctance single-handedly accounts for over half of all failures in one of the largest professions in the world.